Buyer Persona
To help identify target audience, particularly within the context of bringing to life a fictional profile of ideal customer demographics, psychographics, pain points and more
High Level Description
A key tool to define your customer wants, needs, pain points, and goals & help you understand your target audience, particularly as it relates to capturing customer’s motivations for your product or service
Why use Template
To help identify target audience, particularly within the context of bringing to life a fictional profile of ideal customer demographics, psychographics, pain points and more
Document Key Areas of Coverage
Customer Strategy
Target Market
Customer Retention
When to use Template
Early on to identify target market and create the unique offering, and fine tune on an ongoing basis as the Company and industry evolve
Additional Information
Build the customer persona upon a strong foundation of data-driven insights
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