Buyer Persona
To help identify target audience, particularly within the context of bringing to life a fictional profile of ideal customer demographics, psychographics, pain points and more
Key Areas of Coverage
Customer Strategy
Target Market
Customer Retention
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High Level Description
A key tool to define your customer wants, needs, pain points, and goals & help you understand your target audience, particularly as it relates to capturing customer’s motivations for your product or service
When to use Template
Early on to identify target market and create the unique offering, and fine tune on an ongoing basis as the Company and industry evolve
Why use Template
To help identify target audience, particularly within the context of bringing to life a fictional profile of ideal customer demographics, psychographics, pain points and more
Additional Information
Build the customer persona upon a strong foundation of data-driven insights
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Buyer Persona
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