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Customer Pain Point & Product

Essential tool to help you zoom into your client pain point and how your product may be alleviating the pain

High Level Description

Use this tool to define your product, current versus expected based on “Solving a Problem”, with a focus on unique value proposition, competitive advantage vis a vis market niche you are entering etc

Key Areas of Coverage

Customer Pain Point

Segment Definition

Product Definition

When to use Template

Acts as a starting point to initiate discussions. Can be used when reaching out to investors & various stakeholders / potential partners

Additional Information

Investors want to know that they are investing in a business with significant potential for growth. A focused approach to your product can highlight business scalability, and evidence of potential for growth

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