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Buyer Persona

To help identify target audience, particularly within the context of bringing to life a fictional profile of ideal customer demographics, psychographics, pain points and more

High Level Description

A key tool to define your customer wants, needs, pain points, and goals & help you understand your target audience, particularly as it relates to capturing customer’s motivations for your product or service

Key Areas of Coverage

Customer Strategy

Target Market

Customer Retention

When to use Template

Early on to identify target market and create the unique offering, and fine tune on an ongoing basis as the Company and industry evolve

Additional Information

Build the customer persona upon a strong foundation of data-driven insights

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