If you are starting with marketing and want to try free email marketing tools before paying, there are many choices in the market.
We have done extensive research and review of customer feedback and compared email marketing services based on price and simple features. We believe that no one should break the bank early on when building a business. So go for the FREE option first.
First, what is Email Marketing Used for?
An email marketing platform helps to create, send, and manage email campaigns for subscribers. Why does it matter? We want to be in our clients' minds and hearts!
These marketing tools provide the design of emails, the scheduling of campaigns, and more importantly the automation of follow-ups, and offerings. They also allow to analyze the marketing efforts put and results.
Let’s dive right in the comparison and what might work best for you.
What to Look For in a Free Email Marketing Tool?
Here's what we looked for when testing the various email marketing services:
📌Cost and number of emails included for free: Some free email marketing platforms are generous in number of emails, offering thousands of free sends per month, while others include lower numbers encouraging you to move to paying plans. We kept this in mind while researching.
📌Email templates and customization: Some of the best options come with professional templates to get started. In cases where there aren't any free templates, the email editor should provide the ease of use. We searched for this feature during our research.
📌Audience segmentation and automation: If you are just starting this feature may not be relevant but keeping mind growth, we looked for tools capable of delivering same. We have found that there aren't a lot of free email marketing tools that offer both segmentation and automation, but the ones we selected give you either.
After narrowing down the list based on above criteria, we ran each of the platforms through research of user comments and reviews. The good, the bad and the ugly!
The Findings of our Research
We have summarized the best free email marketing platforms primarily based on the number of free emails offered. Here are the summary findings:
Sender: Up to 2,500 subscribers and 15,000 emails per month
MailerLite: Up to 1,000 subscribers and 12,000 emails per month
Email Octopus: Up to 2,500 subscribers and 10,000 emails per month
MailChimp: Up to 500 contacts and 1,000 emails per month
Hubspot: Free CRM solution. Only included for consideration of next steps.
1.Sender
Sender offers essential features, behaviour segmentation, and a visual automation builder, including:
Drag-and-drop editor with free responsive templates
Popups and forms for lead generation
Advanced subscribers segmentation & analytics
THE CATCH: Sender logo with free plan
2.Mailer Light
Mailer Light offers all of the main email marketing functions with customer support 24 / 7 in addition to the generous email quotas per month. Features also include:
Editor with free templates
High email deliverability, differentiating it from other platforms
Landing pages, blog, SEO features, website, automation
THE CATCH: Customer support is limited for free plan users
3.EmailOctopus
EmailOctopus offers essential features of design and build including the very generous email sent per month quotas, and:
Editor with pre-built templates
Segmentation and automation, as with other offerings
Analytics to review and assess campaigns
With any of the tools you choose, have you incorporated AI in your email and overall marketing yet?
4.Mailchimp
Mailchimp enables campaign setup, marketing automation, form creation, and email scheduling. While the free quotas are not as generous as other platforms, Mailchimp was founded in 2001. This feature was important to us, and as such, the Company being amongst the older ones in the market, is worth a consideration.
THE CATCH: Mailchimp’s pricing can be high for growth and long-term use
5.HubSpot
Hubspot manages customers throughout the lifecycle and provides free CRM, which integrates with email marketing. It is a tool for larger-scale, relationship-focused businesses.
While they offers standard and advanced email marketing features. The free CRM solution is one to consider when your business has reached some level of scale.
THE CATCH: There is a steep learning curve for the FREE CRM option. Pricing plans can be quite expensive
The last Piece of the Puzzle
Testing, testing and testing.
Success with email marketing relies on being able to deliver the right emails to the right people. The optimal solution for your particular entrepreneur journey will depend on the maturity of your business, resources and your vision going forward. Be sure to align your needs to the right tool.
Happy e-mailing!
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